Make sure your website doesn’t get downgraded by Google

In a blog post, Google has warned web site operators to make sure their sites are mobile friendly, lest they risk getting a lower Google search ranking from mobile searches, which could affect their ability to attract visitors.

To make it easy to know if a site is compliant, Google has created an online “mobile friendly test site.”

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Google’s mobile friendly test site

Some of the criteria used to determine whether a site will pass that tests includes:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

This site, LarrysWorld.com, failed the test when I ran the analysis this morning so I hastily updated its WordPress theme, which made it immediately compliant.